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Business - General Information

Donald E. Gibson, Ph.D., Dean and Professor

Aileen Farrelly, Assistant Dean for Career Development

Rhonda Shuler, Senior Academic Advisor

Historical Note

In September 1926, a two-year program of courses in Business was offered to qualified students who had completed two years in Arts and Sciences. The success of this program prompted the establishment of Business in the spring of 1927. Degrees of Bachelor of Science in Business were awarded to the first graduates of the program in June 1928. During the next two years the program of professional subjects was again revised and extended to a four year curriculum of business and cultural courses. The first class to complete this curriculum conducted totally within Business was graduated in 1932. In 1933, the degree designation was changed to Bachelor of Business Administration. In 1970, as a result of an extensive curriculum revision which emphasizes a balance of humanities, mathematics, science, social sciences, and professional business courses, the degree was changed to the Bachelor of Science (Business Administration). At the same time, the baccalaureate degree program in the Evening Session was merged into Business.

The O'Malley School of Business is accredited by AACSB International, the Association to Advance Collegiate Schools of Business, the premier accrediting agency for business programs globally.

Our Mission

To provide a transformative education: We add value by developing business leaders with integrity, intellectual curiosity, global consciousness, and a desire to change their community and the world for the better.

Our Vision

To be an innovative, inclusive Lasallian leader in business education: We are recognized as advancing knowledge through research, expanding minds through teaching, drawing on the vibrancy of business to make an impact on New York and beyond.

Curriculum and Programs

In order to accomplish the mission of Business, the curriculum is structured to achieve a balance of liberal arts courses and professional business courses, thus bringing together liberal education and professional business preparation. The program in liberal arts is divided among the areas of humanities, mathematics, sciences, and social sciences. The professional business program, which includes core courses required of all students and the study of a major field, offers the student both theory and application to practical problems. This approach increases students' ability to reason and analyze situations in the business context of the 21st century, thus helping them understand how today's challenges -- from technology to climate change -- are addressed in real business organizations.The societal considerations of the firm and the behavioral aspects of the managerial function are interwoven throughout the business curriculum. The focus in the professional area is on executive action in business and non-business organizations.

The program of liberal arts courses, which comprises one-half of the total curriculum, blends humanistic knowledge with professional career preparation. The sequence of general business-related courses examines topics of broad business knowledge and practice. The sequence includes introductory courses in accounting, economics, computer information systems, law, statistics, management, marketing, finance and operations. In each of these courses, emphasis is placed on essential analytical tools and their use in solving business problems. Course work emphasizing strategic planning, societal development, and global business is also included to help prepare students to enter a career in a functional field or undertake graduate studies. The major disciplines are accounting, business analytics, computer information systems, economics, finance, management, and marketing. Global Business Studies may be taken as a co-major or as a minor.

Undergraduate Learning Goals

1. Communicate effectively through writing and oral presentations.

2. Demonstrate global learning.

3. Employ quantitative skills in problem-solving to support decision-making

4. Understand how to incorporate ethics into business practices.

5. Demonstrate an ability to think critically by analyzing business situations and recommending appropriate actions.

Majors

The business curriculum provides seven major fields of study from which the student can select one or more for in-depth study. A student who opts to major in two areas must complete the requirements for both majors. Students may use business and free electives towards the second major. 

Accounting

The major in accounting centers on financial and operational communications for business and governmental units. The program prepares students for careers in public accounting, industrial or private accounting, governmental and institutional accounting, or for a general business career. Accounting education provides a sound basis for advancement to managerial positions and is a desirable background for other non-business professions, such as law.

Students who want to follow careers in public accounting should pursue the five-year B.S. in  Professional Accounting/MBA Program. All accounting students should speak to their academic advisor about eligibility for the New York State CPA examination and the five-year program requirements.

Business Analytics

Using data, Business Analytics helps organizations evaluate their performance, gain operational insight, improve decision making and forecast market trends. It combines the study of analytical and statistical data analyses, data management, modeling and visualization. The underlying analytics tools and techniques emerge from a variety of disciplines such as operations research, statistics, computer science and traditional business fields. The Business Analytics major allows the student to develop the skills needed to pursue a data-related career in financial services, healthcare management, telecommunications, retail, media, or one of the many other industries where data analytics skills are in high demand.

Computer Information Systems

A CIS major enables a student to determine the informational needs of an organization and identify the patterns of information flow which satisfy those needs. The program includes studies in computer hardware and software, programming, computer decision systems, file and communication systems, operations analysis and simulation, management information systems, and the analysis and design of information systems. The CIS major will find excellent career opportunities in systems analysis and management information systems. Combining the CIS knowledge with business functional areas such as accounting, finance, marketing, or management, provides the CIS graduate with a competitive advantage in careers related to system development and analysis.

Economics

A major in business economics is designed for those students whose primary interest is oriented towards an examination of economic relationships. Students seeking a broad global economic background for government, industry, or law would benefit from this program. Students are able to choose one of three concentrations: quantitative economics, applied economics, or environmental economics. This program is also suitable for students who are interested in pursuing graduate studies in Economics.

Finance

The major in finance enables the student to examine the tasks and techniques of financial management within business and government units and to study the structure of financial institutions and analytical instruments. Course work emphasizes the knowledge and tools needed to understand and participate in the global economic system. The program stresses financial analysis and decision-making and prepares students for careers in financial management and analysis.

Management

The management program examines theories and concepts of organizations, describes the skills used by managers in fulfilling their roles and functions,and  provides an opportunity for students to apply quantitative methods to solve management problems.The major emphasis is on behavioral aspects of organizations and administrative actions, in both business and nonprofit organizations. Special attention is given to the social responsibilities of the business executive, the ethics of decision-making, and the role of the modern corporation in society. Students also learn to master the latest technologies, which allows them to graduate with a functional knowledge of the tools that will be used in their careers. Students can choose to complete a concentration in Talent Management or Behavior and Decision Making. 

Marketing

Marketing is essential for the effective managing of both for-profit and nonprofit organizations. Marketing involves creating products and services, communicating their value, and managing customer relationships based on a thorough understanding of customers’ needs and wants. The tasks of marketing managers include determining the firm’s competitive market position and strategy, and formulating the optimum marketing mix: the product portfolio, communication, pricing and distribution strategies.

The marketing program emphasizes a managerial approach and is designed to train marketing professionals who are globally-oriented business leaders. The curriculum stresses analysis, critical thinking and decision making in the marketing process.

Co-Major

Global Business Studies

This co-major develops in the student a thorough and rigorous global perspective and understanding of the international environment and markets. Such understanding is essential for any business person who competes domestically and in the international arena. This field is interdisciplinary in nature and includes studies in business, communication, political science, and sociology. Students who are interested in pursuing careers in the international aspects of business or in government may complete the program as a second, co-major. Proficiency in a second language is strongly recommended.

Minors for Business Students

In order to provide an opportunity for students to broaden their educational experiences, students in Business are able to minor in another business area such as management, marketing, business analytics, CIS, economics, finance, and accounting. This program consists of three courses in the discipline. Details of these programs may be found under the separate headings for each department in the business school.

Through special arrangements with Liberal Arts and Sciences, a business student may take a minor program consisting of approximately 15 credits in the humanities, mathematics, sciences, or social sciences. Business students who are interested in pursuing a minor outside the school of business must contact the academic advisor of the school for further information. 

All major and minor credits must be taken at Manhattan College. A minimum grade of C is necessary to receive major or minor credit. Also, all 300 and 400 level Business courses must be taken at Manhattan College.

Minors for Non-Business Majors

Students who are in Schools other than Business may pursue a minor in Business. Students must obtain the permission of the School in which they are enrolled. The minor in Business for non-business majors requires the completion of 15 credits. The five course sequence consists of:

ACCT 201Principles of Accounting I3
ECON 203Microeconomics3
MGMT 201Introduction to Management3
MKTG 201Essentials of Marketing3
Business Elective (with proper prerequisites)3
Total Credits15

Students in the Business minor who are specifically interested in Finance may select FIN 301 Principles of Business Finance as their elective, but must meet the prerequisite for the course, BUAN 227 Business Statistics, or its equivalent. Students interested in a minor in Business must consult with the School of Business advisor.

Non-Business majors may also pursue 15-credit minors in specific areas of business such as Economics, Finance, Management, and Marketing. Please consult the department section of the catalog for more information. The specific area minor must be approved by the chair of the department.

B.S./M.B.A.

The B.S. Business / Masters of Business Administration Program offers business students an option to complete a five-year multiple award program. The successful completion of the five-year program leads to two awards: a B.S. in Business (in one of seven business majors) and an MBA. The program consists of a total of 150 hours in undergraduate and graduate credits, planned over a five-year period, including coursework during ten semesters and one summer session. The program is designed for students who are academically competitive. Students may use the free electives to commence with the masters level classes in their fourth year.

Advisement

Advisement for students in Business is conducted by the Senior Academic Advisor in conjunction with the Department Chairs and faculty. The Senior Academic Advisor counsels all first-year students, sophomores, and transfer students, as well as any juniors and seniors when necessary. All students select their major at the end of their sophomore year. Programs of study for first-year students, sophomores, and transfer students, as well as co-approval of athletes, are approved by the Senior Academic Advisor. Programs of study for juniors and seniors are approved by the Department Chairs who act as advisors to the students in selecting a major. Department Chairs and faculty are responsible for advising upper level students. The faculty are closely associated with professional business organizations and industrial groups carrying out related activities, thus assuring maximum service to the student in preparing to meet the requirements for the degree, for advanced professional study, and for placement.

Business students who plan to enter law should consult with the Prelaw Advisor. The Advisor will guide the students through the preparation and application process required for law school admissions.

Internships

Students in the O'Malley School of Business are encouraged to complete a business internship. Students can complete an approved internship experience for academic credit. Interested students must consult with the Assistant Dean for Career Development for guidance on the process of securing an appropriate internship and obtaining the required faculty sponsorship. Faculty supervisors will define appropriate academic activities in parallel to the work requirement in order to provide a complete internship experience. Credit bearing internships must be approved by the Department Chair, the Dean, and the Assistant Dean for Career Development.

Student Organizations

Organizations of special interest to students in Business include: The Accounting Society; Beta Alpha Psi, the International Honor Society for Financial Information Professionals; Beta Gamma Sigma, the  National Honor Society in Business; the Business Analytics Data Society; Alpha Iota Delta, the National Honor Society for Computer Information Systems and Decision Sciences; the Economics-Finance Society; Omicron Delta Epsilon, the National Honor Society in Economics; the Entrepreneurship Club; Financial Management Association; the National Honors Society in Finance; Fair Trade Fuel, the student-run business; the Investment Club; the Management Club; Sigma Iota Epsilon, the National Honor Society in Management; the Marketing Club; American Marketing Association, Student Chapter; Mu Kappa Tau, the National Marketing Honor Society; the Women in Business Club. 

Study Abroad

Students interested in studying abroad should discuss their interest with the Senior Academic Advisor by the beginning of sophomore year. Students may opt to study abroad for either a full semester or on one of the College’s short-term programs during the winter intersession or summer break. If planning to go abroad for a full semester, it is best to plan the semester of study abroad for the second semester of sophomore year or the first semester of junior year. Further information about study abroad opportunities is available through the Study Abroad Office. The O'Malley School of Business also sponsors a study tour, linked to a course, GLBL 414 International Field Study Seminarconducted once a year for three credits. The course can be used towards fulfilling the requirements of the Marketing major, Global Business Studies co-major, or as one of the student’s free or business electives.

 

Curriculum

I. Liberal Arts and Science Courses

A. Humanities Courses
ENGL 110First Year Composition3
CIS 110Introduction to Information Systems3
ENGL 211Business Communication3
ENGL Literature Elective3
PHIL 201Ethics3
RELS 110The Nature and Experience of Religion3
RELS Elective 200 Level3
RELS Elective 300 Level3
B. Social Sciences Courses
ECON 203Microeconomics (Microeconomics)3
ECON 204Macroeconomics (Macroeconomics)3
HIST History Elective3
PSYC 203Introduction to Psychology3
SOC 201Introduction to Sociology3
C. Mathematics and Science Courses
MATH 153Finite Mathematics for Business Decisions3
MATH 154Calculus for Business Decisions3
SCI Science Elective 16
Liberal Arts Elective 29
Total Credits60
1

Science requirements: 6 credits from the following: Astronomy & Earth Science 201, 202, Science 203-204, Science 207; other science courses only with the approval of the dean and chair of the department.

2

Approved Arts and Science courses.

II. Business Courses

A. Business Core Program for all Students

ACCT 201Principles of Accounting I3
ACCT 202Principles of Accounting II3
BUAN 227Business Statistics3
FIN 301Principles of Business Finance3
ECON 305Money and Banking3
LAW 203Business Law I3
MKTG 201Essentials of Marketing3
MGMT 201Introduction to Management3
MGMT 307Operations and Quality Management3
MGMT 406Strategic Management3
MGMT 430Business, Government, and Society3
Total Credits33

B. Business Program for Non-Accounting Majors

Major Field21
Free Electives *6
Business Core Courses33
Total Credits60

*Students interested in pursuing the five-year B.S./MBA program can use the free electives in their senior year to complete courses toward the MBA program.

 C. Business Program for Accounting Majors

Accounting Major Courses27
Business Electives *3
Business Core Courses33
Total Credits63

*Students interested in pursuing the five-year B.S./MBA program can use the business elective in their senior year to complete a course toward the MBA program.

 Total Credits for Graduation:

Non-Accounting Majors120
Accounting Majors123

Business students who are interested in pursuing a minor outside the O'Malley School of Business must contact the senior academic advisor of the school for further information.

Accounting Courses

ACCT 091. Accounting Elective. 3 Credits.

ACCT 092. Accounting. 3 Credits.

ACCT 201. Principles of Accounting I. 3 Credits.

Introduces fundamental principles in accounting and demonstrates their use in financial reporting for business organizations. It covers the four financial statements, preparation of those financial statements and accounting rules governing the preparation of those financial statements. The course provides students with a comprehensive coverage of financial reporting and the relevant components of the annual report. Topics include the accounting cycle and generally accepted accounting principles for cash, merchandise inventory, long-lived assets, liabilities and stockholders’ equity. Financial statement ratios and ethical issues in financial accounting are introduced, applied and emphasized throughout the course.

ACCT 202. Principles of Accounting II. 3 Credits.

The second half of Principles of Accounting sequence has a focus on managerial accounting for business decisions. It covers costing methods, cost-volume profit analysis, incremental analysis, budgetary planning and control, responsibility accounting, standard costs and variance analysis. It emphasizes ethical dimensions of managerial accounting decisions. Prerequisite: ACCT 201.

ACCT 301. Intermediate Accounting I. 3 Credits.

This course is designed to assist students to understand, prepare, and analyze financial reporting for business enterprises. The course emphasizes on the foundation of financial concepts and their practical application. Topics discussed include accounting concepts, accounting information systems, preparation of financial statements, accounting for time-value of money, receivables, inventory, property, plant, and equipment, and intangible assets. Cases in ethics will be discussed to sensitize students to ethical situations encountered by practicing accountant. Moreover, a discussion of similarities and differences, with some application, between International Financial reporting Standards (IFRS) and US Generally Accepted Accounting Standards (GAAP) are incorporated in all topics covered in this course. Prerequisites: ACCT 201.

ACCT 302. Intermediate Accounting II. 3 Credits.

This second course in the Intermediate Accounting series continues coverage of financial reporting for business enterprises under GAAP. Topics covered include accounting for intangible assets, current and long-term liabilities, stockholders’ equity, investments, income taxes, pensions and postretirement benefits, leases, revenue recognition, dilutive securities, and earnings per share. Supplementary material sensitizes students to environmental, social, and governance reporting (ESG) issues, current developments in the accounting field, as well as ethical dilemmas encountered by practicing accountants. A term project requires students to critically analyze the financial and ESG reports of a publicly-traded company. Prerequisite: ACCT 301.

ACCT 303. Cost Accounting. 3 Credits.

This course teaches students how to develop, provide and analyze key cost data to managers for decision making. The topics covered include measuring and reporting manufacturing costs, cost estimation, job costing, process costing, activity-based costing, standard costing, variance analysis, variable costing, support department cost allocation, joint cost allocation, transfer pricing, decision making with relevant information and performance measures for responsibility accounting.

ACCT 350. Accounting Information Systems. 3 Credits.

This course introduces students to conceptual understanding and practical application of accounting information systems. It seeks to enhance students' knowledge of analysis, design, and implementation of an AIS, with a focus on transaction cycles and internal control. Students will also learn how to apply these concepts using an enterprise system and other software packages. Offered in Spring. Pre-requisite: CIS 110 and ACCT 301 or instructor approval.

ACCT 375. Assimilating the Internship Experience in Accounting. 3 Credits.

In consultation with the faculty advisor, students design and complete an independent project related to their Accounting internship. This project aids in assimilating the practical off-campus work experience in business, industry, government or cultural organization with the students' studies and/or career interests. This course is subject to the approval of the Department Chair, Dean and Internship Coordinator of the School of Business. The student is required to pre-register with the Internship Coordinator and to obtain internship placement prior to the start of the semester. (Free/business elective).

ACCT 401. Auditing. 3 Credits.

Auditor's responsibilities in examining and preparing various reports on financial statements and his/her function in evaluating management controls. Topics include professional ethics, legal liability, auditing standards, internal control, and the selection, scope, and application of auditing procedures. Fall. Prerequisites: ACCT 301 and ACCT 350.

ACCT 405. International and Advanced Issues in Accounting. 3 Credits.

This course covers advanced accounting topics with an emphasis on international accounting issues. Advanced accounting topics include the equity method for investments, consolidation of financial statements, and accounting for not-for-profit organizations, state governments and local governments. International accounting topics include worldwide accounting diversity, International Financial Reporting Standards and accounting for foreign currency transactions, translation and hedging. Spring. Prerequisites: ACCT 301, ACCT 302.

ACCT 409. Federal Income Taxation I. 3 Credits.

This course focuses on the fundamentals of federal income taxation as it relates to individuals and covers various topics including the concepts of gross income, exclusions, capital gains and losses, personal and business losses, basis, deductions, and credits. The area of tax planning will also be addressed. Fall. Prerequisites: ACCT 301.

ACCT 410. Federal Income Taxation II. 3 Credits.

This course focuses on the fundamentals of federal income taxation as it relates to business entities, with an emphasis on corporations and partnerships. The tax treatment of estates and trusts may also be addressed. Spring. Prerequisite: ACCT 409.

ACCT 435. Accounting Field Study Internship. 3 Credits.

Students will work in an accounting position for 120-150 hours. A journal will be maintained and a project, supervised by a faculty advisor, will be completed with a final report.

ACCT 441. Accounting Seminar. 3 Credits.

ACCT 460. Accounting Seminar. 3 Credits.

This course exposes students to theories and issues of current professional interest in accounting. Open to a limited number of students who meet departmental requirements and have the approval of the Chair of the Department. Prerequisite: ACCT 201, ACCT 202.

ACCT 470. Accounting Independent Study. 3 Credits.

A program of supervised reading and research under the direction of a member of the Department. Topics and methods of research are to be developed in consultation with the supervising professor. Open to qualified students who meet the departmental requirements and have the approval of the Department Chair and the Dean.

ACCT 471. Accounting Independent Study. 1-3 Credit.

Independent Study for Accounting Information systems. Permission of Dean.

ACCT 475. Assimilating the Internship Experience in Accounting. 3 Credits.

This course may be used as a second internship experience and/or with senior status. (Free/business elective).

Computer Information System Courses

CIS 110. Introduction to Information Systems. 3 Credits.

Critical technologies used to manage information in today's rapidly changing business environment are introduced. Analysis of computer hardware, software, networks, spreadsheets, search engines, database management systems, e-commerce and related ethical issues.

CIS 201. Computer Hardware & Software. 3 Credits.

Introduction to computer architecture and system software. Major topics include basic computer architecture, parallel computing, operating systems design and functionality, and software development. Prerequisite: CIS 110.

CIS 205. Introduction to Programming for Business Applications. 3 Credits.

CIS 205. Introduction to Programming for Business Applications. 3 Credits. Introduction to computer programming and data analysis utilizing an object-oriented programming language. Topics include input/output statements, variables, arithmetic and logical operations, decision statements, loop structures, functions, data formats (csv, json, xml), web scraping and libraries for data manipulation/analysis. In this course, problem solving and algorithm development skills will be honed on assignments involving business applications. O'Malley School of Business students can take this course to satisfy a three credit Liberal Arts Elective requirement.

CIS 211. System Administration and Cloud Computing for Business Applications. 3 Credits.

System administration and the technologies that form the foundation of cloud-based computing. Major topics include the Linux operating system, cybersecurity, virtual machines and containers. Prerequisite: BUAN/CIS 205.

CIS 310. Business Data and Information Management. 3 Credits.

This course introduces the core concepts of data and information management. It is centered around the core skills of identifying organizational information requirements, modeling them using conceptual data modeling techniques, converting the conceptual data models into relational data models, and implementing the models using a commercial relational database management system. Additional topics include database administration, security, transaction management, distributed databases and SQL programming. Prerequisites: BUAN 205/CIS 205.

CIS 317. Principles Data Visualization. 3 Credits.

This course introduces the core concepts, principles and technologies that are utilized to visualize data. Students will learn about the different dimensions of data, how different types of data are encoded and how to analyze, summarize and visualize data. Spreadsheet-based and web-based visualization tools will be utilized throughout the course. Prerequisites: BUAN 227, BUAN 205/CIS 205.

CIS 326. Telecommunication Networks for Business Applications. 3 Credits.

Telecommunications networks (including phones, the Internet, Wi-Fi, satellite networks, and more) make communication possible in running businesses more efficiently by exchanging information, which has been increasing exponentially every day, in real time, and in so many different types. In this course, you will acquire a solid conceptual and practical understanding of how telecom network technologies operate and the ability to analyze the benefits and limitations of current and future networking technologies. You will also gain valuable insights into the standards, protocols, design, management, and security of these networks. Prerequisite: CIS 201, CIS 211, and CIS 205, BUAN 205.

CIS 375. Assimilating the Internship Experience in Computer Information Systems. 3 Credits.

In consultation with the faculty advisor, students design and complete and independent project related to their CIS internship. This project aids in assimilating a practical off-campus work experience in business, industry, government or cultural organization with the students' studies and/or career interests. This course is subject to the approval of the Department Chair, Dean and Internship Coordinator of the School of Business. The student is required to pre-register with the Internship Coordinator and to obtain internship placement prior to the start of the semester. (Free/business elective).

CIS 405. Data Privacy. 3 Credits.

This course examines the legal and regulatory framework for current privacy laws in the United States. Students study industry-specific privacy laws and practices in the healthcare, financial and education sectors, as well as privacy in the workplace. The course addresses provisions limiting government access to private information and discuss laws regulating the ability of third parties to access such information. The course examines policies governing data retention and explores the potential liability and reporting requirements of an organization following a data breach. The course covers the protection of privacy and personal data internationally, including the European Union General Data Protection Regulation. Emerging privacy and data protection issues arising from new technological developments are also addressed.

CIS 420. Introduction to Blockchain, Smart Contracts & NFT's. 3 Credits.

The goal of this course is to introduce students to blockchain, smart contracts and non-fungible tokens (NFTs), to understand their functionality, benefits and challenges. Blockchain is an immutable distributed/shared ledger technology that is radically transforming a range of business models. Understanding blockchain fundamentals and designing solutions using it along with supporting technologies will be vital for both technical and business professionals. Through lectures, lab sessions, and projects, this course will help students understand how to use blockchain to make business decisions and will develop solutions using blockchain and the Ethereum platform. Prerequisite: BUAN 205 or CIS 205 or CMPT 342 or CMPT 102.

CIS 426. Network Management. 3 Credits.

An introduction to a broad spectrum of network, system and applications management. Students will gain theoretical and practical knowledge of network and system architectures such as TMN, protocols such as SNMP, information modeling, and NM applications such as Configuration, Fault, and Performance management. Prerequisite: CIS 326.

CIS 427. Artificial lntelligence and Machine Learning. 3 Credits.

This course focuses on applying and programming Machine Learning (ML) algorithms to build Artificial Intelligence (AI) systems. ML, a subfield of AI, includes concepts and techniques such as Deep Learning, Supervised and Unsupervised learning, Neural Networks, K-Nearest Neighbors (KNN) classification, Support Vector Machines (SVM), and logistic regression to solve data-intensive business problems. Students will be expected to design and implement a data driven solution to a real-world business problem.

CIS 431. Analysis, Design, and Implementation of Information Systems. 3 Credits.

The objective of this course is to provide a foundation to prepare students in participating and taking the leading roles in the development of information systems from initiation to implementation, including requirement analysis, designs, coding, testing, and reviews. All these aspects are covered within the context of the project management. Structured methodologies as well as agile development including appropriate contemporary tools are emphasized.

CIS 460. Computer Information Systems Seminar. 3 Credits.

This course exposes students to evolving techniques and theories on issues of current professional interest in information system development and practice. Topics may include network design and management, software engineering computer and network security, ethical, global, and legal issues of information systems. Prerequisite: varies according to topic.

CIS 470. Computer Information Systems Tutorial/Independent Study. 3 Credits.

A program of supervised reading and research under the direction of a member of the Department. Topics and methods of research are to be developed in consultation with the supervising professor. Open to qualified students who meet the departmental requirements and have the approval of the Department Chair and the Dean. Prerequisite: CIS 310.

CIS 475. Assimilating the Internship Experience in Information Systems. 3 Credits.

This course may be used as a second internship experience and/or with senior status. (Free/business elective).

Economics Courses

ECON 150. Roots: Economics. 3 Credits.

An explanation and critical examination of selected concepts in the social sciences. Students examine the logic and methods of social science research and engage in analysis of contemporary social issues from the perspective of the discipline of economics. The main emphasis of the course is to study the behavior of households and business firms in the marketplace. ECON 150 or ECON 203 is the prerequisite for ECON 204.

ECON 203. Microeconomics. 3 Credits.

An introductory study of the behavior of households and business firms in the marketplace, including households as consumers and resource suppliers, business firms as producers of goods and services and buyers of resources, market structures for outputs and inputs, role of the government, and free trade vs. protection.

ECON 204. Macroeconomics. 3 Credits.

An introductory study of the determination of the level of production and the price level in the macro economy. Topics covered include inflation and unemployment, money and banks, federal budget and national debt, monetary and fiscal policy, and economic growth and development. Prerequisite: ECON 203 or ECON 150.

ECON 301. Intermediate Price Analysis. 3 Credits.

Market and factor pricing under pure competition, imperfect competition conditions and monopoly; the pricing process and the allocation of resources. Prerequisites: ECON 203, ECON 204, BUAN 227.

ECON 302. Intermediate Macroeconomics. 3 Credits.

The nature and causes of unemployment and inflation and the debate over the policies used to fight these problems in a global economy. Prerequisites: ECON 203, ECON 204, BUAN 227.

ECON 303. Mathematical Economics. 3 Credits.

A course that applies linear algebra, calculus, and unconstrained and constrained optimization techniques to solve economic problems and perform economic analysis. Topics covered include equilibrium analysis, comparative static analysis, and optimization. Prerequisite: MATH 153 and MATH 154.

ECON 305. Money and Banking. 3 Credits.

This course considers the nature of money, the markets that allocate money to a variety of uses, the institutions that create and control the money stock, the flow of money and how it is related to employment levels, GDP, inflation and interest rates, and international financial matters. Much attention will be paid to problems and issues requiring the attention of policymakers. Prerequisites: ECON 203, ECON 204.

ECON 332. Introduction to Environmental Economics. 3 Credits.

An introductory study of the way economists approach environmental problems. Topics covered include externalities, market failure, public goods, common-pool resources, policy instruments (e.g. taxes, command and control policies, cap and trade, and tradable pollution permits, and cost-benefit analysis. Prerequisites: ECON 203 and MATH 154.

ECON 334. International Economics. 3 Credits.

A study of international trade and financial relationships. Topics covered include theory of international trade, public and private barriers to trade, commercial policy of the U.S., regional economic integration, foreign exchange markets, balance of payments, disequilibrium and the adjustment process, international monetary systems, and economic development of the developing nations. Prerequisites: ECON 203 and ECON 204, and by permission of instructor.

ECON 375. Assimilating the Internship Experience in Economics.. 3 Credits.

In consultation with the faculty advisor, students design and complete an independent project related to their Economics internship. This project aids in assimilating a practical off-campus work experience in business, industry, government or cultural organization with the students’ studies and/or career interests. This course is subject to the approval of the Department Chair, Dean and Internship Coordinator of the School of Business. The student is required to pre-register with the Internship Coordinator and to obtain internship placement prior to the start of the semester. (Free elective).

ECON 401. Advanced Microeconomics. 3 Credits.

The course will focus on the analytical tools of modern microeconomics – especially game theory and information economics – and will apply these tools to economics problems such as imperfect competition, auctions, bargaining, price discrimination, moral hazard and adverse selection. Prerequisite: ECON 301.

ECON 402. Seminar in MacroEconomics and Financial Markets. 3 Credits.

Advanced topics in macroeconomics and financial market will be discussed. Emphasis will be placed on a theoretical understanding and the applications to forecasting cyclical and dynamic movements in the economy. Prerequisites: ECON 302 and ECON 305 or by permission of Instructor.

ECON 403. Seminar in Monetary Theory and Policy. 3 Credits.

ECON 403 is designed as a survey of modern monetary policies and theories. The primary objective of the course is to examine how unconventional monetary phenomena and policies are determined, and how they impact the domestic and foreign economies. The course will also provide rigorous training for the College Federal Reserve Challenge Competition. This competition is designed to bring real-world economics into the classroom - student teams assume the role of monetary policymakers by analyzing economic conditions and recommending a course for monetary policy. Prerequisite: ECON 302.

ECON 412. Economic Growth and Development. 3 Credits.

This course offers a broad overview of the economic problems that developing countries face along with policies to mitigate these issues. Topics may include poverty, inequality, institutional breakdowns, failures in education and health care systems, environmental degradation, the international trade regime, and financial crises. Prerequisites: ECON 203 or ECON 150 and ECON 204 or by permission of instructor.

ECON 432. Applied Environmental Economics. 3 Credits.

A study of the applications of economic theory and econometric methods to analyze environmental problems and to valuate environmental improvements. Topics include: game theory, behavioral economics experiments focused on common resources, public goods, and nudges, as well as revealed and stated preference methods and applications to value improvements to the environment. Prerequisites: ECON 203 and BUAN 227.

ECON 433. Econometrics. 3 Credits.

A systematic attempt of setting theoretical hypotheses about economic reality against empirical evidence produced by real-world situations and problems. Emphasis is on the process and application of statistical inference through the use of various distributions and on the estimation and measurement of relationships among economic variables. Prerequisites: ECON 203, ECON 204 and BUAN 227 or its equivalent.

ECON 434. Advanced Econometrics. 3 Credits.

Advanced Econometrics: It is the second of a two-course sequence that introduces the student to econometric analysis. EC444 focuses on Gauss Markov Theorem and its classical assumptions which guarantee that the OLS is the optimal estimator of the classical linear regression model. The course delves deeper into the consequences associated with violating the classical OLS assumptions and how to detect and correct for them. Course topics include the different functional forms of regression models, dummy variable regression models, multicollinearity, heteroscedasticity, autocorrelation, model specification and diagnostic testing, simultaneous-equation models, and identification problem. Prerequisites: ECON 433.

ECON 441. Economics Seminar. 3 Credits.

A program of supervised research and reading related to a theme or topic of economics. Open to a limited number of students majoring in economics or finance who meet the departmental requirements and have the approval of the Chair of the Department. Open to economics and finance majors only.

ECON 444. Special Topic: in Economics. 3 Credits.

ECON 470. Economics Tutorial/Independent Study. 3 Credits.

A single-semester tutorial course, related to a particular topic of economics, directed by a faculty member from the department. Open to qualified students who meet the departmental requirements and have the approval of the Department Chair and the Dean.

ECON 471. Economics Thesis Project I. 3 Credits.

An in-depth program of research, under the direction of a member of the department (mentor), leading to a comprehensive research proposal which includes a topic, a review of the literature, the research methodology, sources of data and potential results. Open to qualified students who meet the departmental requirements and have the approval of the Department Chair and the Dean.

ECON 472. Economics Thesis Project II. 3 Credits.

An in-depth program of research, under the direction of a member of the department (mentor), leading to a completion of the research project proposed in ECON 471 Thesis Project I. A defense of the thesis is required. Prerequisite: ECON 471 Thesis Project I.

ECON 475. Assimilating the Internship Experience in Economics. 3 Credits.

This course may be used as a second internship experience and/or with senior status. (Free elective).

Finance Courses

FIN 301. Principles of Business Finance. 3 Credits.

An overview of modern finance concepts and a survey of fundamental issues. Topics include basic finance terminology, time value of money, basic financial statement analysis, the structure and functions of financial markets and institutions, bond and stock valuation, and elementary capital budgeting. Prerequisites: ECON 203, ECON 204, ACCT 201 and MATH 154.

FIN 308. Investments. 3 Credits.

An introduction to the markets and instruments in investments including equity and debt securities, mutual funds, and basic derivatives including options and futures contracts as well as the principles governing the selection and management of portfolios of financial assets. Prerequisites: ECON 203, ECON 204, FIN 301, and BUAN 227.

FIN 309. Real Estate Investment. 3 Credits.

This course offers a thorough study of the fields of real estate investment and finance. It covers the basics of real estate investment analysis, mortgage concepts, and the financing of residential and commercial properties. The topics include an overview of the major types of valuation models and approaches used for analyzing the primary categories of real properties. Alternative types of mortgages are also discussed. The course emphasizes the ways in which financing and investments in real properties are similar to a range of financial assets. It integrates real estate finance topics and builds its methodology on a modern corporate finance and investment framework. Prerequisite: FIN 301.

FIN 324. Corporate Finance. 3 Credits.

Corporate finance is mainly concerned with a firm's capital generation, capital investments, and cash flow monitoring. This course, designed as the first corporate finance course for Finance majors, discusses the capital structure of corporations, managers' actions to increase firm value, and the tools and analysis used to allocate financial resources. In addition, it covers financial statement analysis, cost of capital, cash flow estimation and risk analysis, capital budgeting and basic capital structure, dividends and repurchases, IPOs , investment banking, restructuring, and hybrid financing. Prerequisite: FIN 308.

FIN 370. Insurance and Risk Management. 3 Credits.

This course examines the many sources of risk faced by individuals and firms and how risk can best be managed. Personal and business insurance are key tools in how we respond to risk. This course begins with the basic principles of risk management and continues by examining the major forms of insurance and risk management programs. Insurance delivery systems and company operations are also surveyed. Other topics covered are legal principles as they relate to insurance, government regulation, and insurance contracts. In this introductory course, students will become familiar with a number of risk management concepts and applications, including life and health plans and personal and commercial policies. Prerequisite: FIN 308.

FIN 375. Assimilating the Internship Experience in Finance. 3 Credits.

In consultation with the faculty advisor, students design and complete an independent project related to their Finance internship. This project aids in assimilating a practical off-campus work experience in business, industry, government or cultural organization with the students' studies and/or career interests. This course is subject to the approval of the Department Chair, Dean, and Internship Coordinator of the School of Business. The student is required to pre-register with the Internship Coordinator and to obtain internship placement prior to the start of the semester. (Free elective).

FIN 380. Applied Portfolio Management. 3 Credits.

This course provides a perspective on the portfolio management process. Students will learn how to apply portfolio theory for the evaluation of performance and learn how to optimally balance risk against performance. Students will apply the concepts examined in class by actively managing a simulated portfolio. Their investment ideas, goals and portfolio performance will be presented to the class in the form of a semester-long project. The course also discusses the investment management industry structure, including organizations, products and policies.Prerequisite: FIN 308.

FIN 402. Seminar in Macroeconomics and Financial Markets. 3 Credits.

Advanced topics in macroeconomics and financial market will be discussed. Emphasis will be placed on a theoretical understanding and the applications to forecasting cyclical and dynamic movements in the economy. Prerequisites: ECON 302 and ECON 305 or by permission of Instructor.

FIN 408. Financial Intermediaries. 3 Credits.

This course provides an understanding of the operation of commercial banks, thrifts, insurance companies, investment banks, brokers, investment companies, credit unions and pension funds. Attention will be given to current trends and policy issues in the financial services industry. Prerequisites: FIN 301.

FIN 416. Options and Futures Markets. 3 Credits.

Analysis of the nature and use of derivative securities in general, and options, futures, and swap contracts in particular. Topics include market institutions and trading practices, valuation models, and hedging and risk management techniques. Prerequisites: FIN 308.

FIN 432. Fixed Income Analysis. 3 Credits.

This course introduces students to theories, models, and techniques to analyze fixed income securities and prepares students for the fixed income part of the Level I CFA® Exam. This course covers 1) fixed income securities and markets, 2) risk, return, and valuation of fixed income securities, 3) credit analysis, and 4) term structure of interest rates. Prerequisite: FIN 308.

FIN 436. Multinational Finance. 3 Credits.

An exploration and analysis of the behavior of multinational firms. Topics covered include the nature and mechanics of the foreign exchange market, impact and management of foreign exchange risk, foreign project evaluation, direct and portfolio investments, accounting exposures, balance of payments and trade accounts, and the legal and political risks and constraints surrounding multinational corporations. Prerequisite: FIN 301.

FIN 440. Advanced Topic in Finance. 3 Credits.

Select treatment of current topics in finance including financial engineering, behavior of the financial markets, the crises among financial institutions, changing financial environment, and the development of new financial products by non-banks and securities firms. Prerequisites: FIN 308.

FIN 441. Finance Seminar. 3 Credits.

A program of supervised research and reading related to a theme or topic of finance. Open to a limited number of students majoring in economics or finance who meet the departmental requirements and have the approval of the Chair of the Department. Open to economics and finance majors only.

FIN 442. Financial Modeling. 3 Credits.

This course provides an understanding of the statistical analysis and financial modeling in the fields of investment and computational finance. Topics include regression analysis, constrained and unconstrained optimization, Capital Asset Pricing Model, and models assessing efficiency in the foreign exchange market. Prerequisites: FIN 301 and BUAN 227.

FIN 444. Special Topic: in Finance. 3 Credits.

FIN 470. Finance Independent Study. 3 Credits.

A single-semester tutorial course, related to a particular topic of finance, directed by a faculty member from the department. Open to qualified students who meet the departmental requirements and have the approval of the Department Chair and the Dean.

FIN 471. Finance Thesis Project I. 3 Credits.

An in-depth program of research, under the direction of a member of the department (mentor), leading to a comprehensive research proposal which includes a topic, a review of the literature, the research methodology, sources of data and potential results. Open to qualified students who meet the departmental requirements and have the approval of the Department Chair and the Dean.

FIN 472. Finance Thesis Project II. 3 Credits.

An in-depth program of research, under the direction of a member of the department (mentor), leading to a completion of the research project proposed in FIN 471 Thesis Project I. A public defense of the thesis is required. Prerequisite: FIN 471 Thesis Project I.

FIN 475. Assimilating the Internship Experience in Finance. 3 Credits.

This course may be used as a second internship experience and/or with senior status. (Free elective).

FIN 496. Summer Research. 0 Credits.

FIN 499. Seminar in Professional Finance. 3 Credits.

The seminar will serve as a review of the fundamental concepts of economic and financial analysis and how they apply to everyday business decisions and strategies. The course also will serve as a recap of topics from previous course work as general preparation for Part 1 of the CFA exam that students may take at some future point after graduation. Prerequisites: FIN 308 and FIN 340.

Global Business Studies Courses

GLBL 414. International Field Study Seminar. 3 Credits.

A program designed to access the impact of the foreign environment on the international firm. Seminars will be conducted at home and abroad. Students will visit selected companies in a foreign country in January. (Participants are responsible for the cost of travel, lodging, meals and miscellaneous expenses.) Open to students approved by the instructor.

GLBL 470. Independent Study: International Business. 3 Credits.

A program of supervised reading and research under the direction of a member of the Department. Topics and methods of research are to be developed in consultation with the supervising professor. Open to qualified students who meet the departmental requirements and have the approval of the Department Chair and the Dean.

Law Courses Courses

LAW 203. Business Law I. 3 Credits.

Studies the impact of law on the business environment. Topics include the nature and sources of law, ethics, court systems, crimes, torts, intellectual property, contracts, agency and the forms of business organizations. Prerequisite: at least sophomore standing.

LAW 304. Business Law II. 3 Credits.

This is the second half of a two semester course exploring the legal environment of business. Topics include personal property and bailments, real property, landlord and tenant, wills, trusts and estates, corporations, securities regulation, consumer protection, employment law, sales and negotiable instruments. Spring. Prerequisite: LAW 203, at least Junior standing.

LAW 375. Assimilating the Internship Experience in Law. 3 Credits.

In consultation with the faculty advisor, students design and complete an independent project related to their Law internship. This course is subject to the approval of the Department Chair, Dean and Internship Coordinator of the School of Business. The student is required to pre-register with the Internship Coordinator and to obtain internship placement prior to the start of the semester. (Free/business elective).

Management Courses

MGMT 201. Introduction to Management. 3 Credits.

Develops understanding of management from historical, behavioral, theoretical and practical perspectives. Through a critical assessment of the classical and alternative approaches to the discipline, the student learns the essentials of leadership of contemporary enterprises in a global environment. Moreover, the student experiences a pragmatic employment of relevant communication skills both within and outside the classroom.

MGMT 302. Working with Businesses in Nicaragua. 3 Credits.

Students have the opportunity to work in Nicaragua with micro-entrepreneurs who run very small businesses, usually employing only one or two people and offering basic goods and services. Located in a part of the world where formal jobs are scarce, micro-businesses make up most of the economy and provide livelihoods for the people who own them. Students will help owners acquire and apply an understanding of business principles so that they can run more successful businesses. At the heart of the course is a 10-day visit in which students will work as part of a small team with a micro-business in Leon, Nicaragua. Students will stay with a family and experience the culture personally. In preparation for the visit, students will be given readings and participate in online learning on business principles.

MGMT 303. Managing Greed and Fear. 3 Credits.

Rational and irrational behavior can lead to success and destruction when it comes to decision-making. The world of trading seems attractive and lucrative and while many believe that they can “beat the markets”, few believe that this can be done unless more risk is employed. In fact, many lose funds and end up blaming the market for substantial losses, but few understand how they work. Research has shown that the markets react to a number of different data points (e.g. earnings, interest rate announcements, economic data to name a few) however, most fail to realize that there are certain price targets that are magnets to heavy trading activity based on chart reading. This form of technical analysis employs the psychology of support and resistance pricing (i.e. fear and greed). While greed gives people hope in generating more income beyond their wildest dreams, the risks involved are enormous and the trades often result in failure. On the other hand, the fear of losing, keeps many out of trading various asset classes. Few understand the concept of inflation and how using “safe asset classes” are still losses (due to purchasing power) albeit smaller ones. This course will provide students with insight into how people behave irrationally and how they can avoid making similar mistakes. Prerequisites: MGMT 201 and BUAN 227.

MGMT 305. Managerial Planning and Decision Making. 3 Credits.

Examination of major decisional areas with respect to establishment of goals and the determination of strategies. The dynamic conditions of uncertainty and risk characterizing the environment of modern organizations-both profit and non-profit. Critical evaluation of applicable concepts such as, optimization, decision rules, feedback, and cybernetics. Spring. Prerequisite: MGMT 201 and BUAN 227.

MGMT 307. Operations and Quality Management. 3 Credits.

A study of the managerial functions involved in operations and quality management. Application of management and decision support quantitative techniques including PERT, CPM, linear programming, inventory control and scheduling systems, work standards, and quality control. Integration and use of modern computer software for controlling business operations within a context that includes total quality management requirements. Prerequisites: MGMT 201, BUAN 227.

MGMT 309. Management of International Business. 3 Credits.

The objective of this course is to develop an understanding of the management issues associated with the development, environment, operations and growth of multinational enterprises. The impacts of various aspects of international business are examined from the perspective of the firm, the home and host countries. Prerequisite: MGMT 201.

MGMT 314. Applied Management Science. 3 Credits.

An introduction to Management Science and Operations Research in the context of Business applications, including but not limited to Supplier Selection, Product Portfolio, Transportation Problem, Shortest Path, as well as Cost Minimization and Profit Maximization. Methodologies introduced in the course include Linear Programming Modeling, Integer Programming Modeling, Network Models, Solution Methods to Linear Programming Problems, Sensitivity Analysis, Multicriteria Decision-Making, and Dynamic Programming. Pre-requisites: MGMT201, MGMT307.

MGMT 315. Human Behavior in the Organization. 3 Credits.

Individual and social behavioral processes and their relevance to managers. Behavioral sciences concepts and techniques for maximizing both the contribution of human resources toward organizational goals and the personal growth and fulfillment of organizational personnel. Prerequisite: MGMT 201.

MGMT 320. Talent Management & Acquisition. 3 Credits.

The study of current human resource management practices and principles in the areas of equal employment opportunity, strategic human resource planning, selection, performance evaluation, training and development, compensation, health and safety, and labor relations. Prerequisite: MGMT 201.

MGMT 321. Career Management. 3 Credits.

This course is designed to develop skills in managing one's own career and facilitating the careers of subordinates. Topics include the changing nature of careers; career exploration and planning; career paths, stages and transitions over the life span; and work-life management issues over the life span. The course includes an experiential element of career self-management. Students will use self-assessment techniques to develop career goals and plans that consider the work-life issues they will encounter during their life spans.

MGMT 375. Assimilating the Internship Experience in Management. 3 Credits.

In consultation with the faculty advisor, students design and complete an independent project related to their Management internship. This project aids in assimilating the practical off-campus work experience in business, industry, government or cultural organization with the students' studies and/or career interests. This course is subject to the approval of the Department Chair, Dean and Internship Coordinator of the School of Business. The student is required to pre-register with the Internship Coordinator and to obtain internship placement prior to the start of the semester. (Free/business elective).

MGMT 406. Strategic Management. 3 Credits.

An inter-disciplinary capstone course focusing on how managers analyze key environmental forces and then formulate, implement and evaluate strategies. Student use tools and techniques from Finance, Marketing, Production and Human Resources to devise future plans for companies. Various normative strategic planning models are considered and assessed. Small businesses, profit and non-profit firms, and multinational corporations are featured in case studies. Prerequisite: Business Seniors only.

MGMT 430. Business, Government, and Society. 3 Credits.

Examines interactions between business, government and society in a changing global economy. Analyzes the role of government as an arbiter between business practices and society's expectations and values. From the perspective of the firm, addresses corporate responsiveness to public concerns, business ethics and public issues management. Considers government regulation of product safety and quality; environmental protection and resource conservation; workforce diversity; workplace health and safety; and international trade and competitiveness. Prerequisite: Business Seniors only.

MGMT 441. Small Business Management Seminar. 3 Credits.

Analysis of management of small business enterprises from feasibility to survival. Attention is given to the concept of entrepreneurship as well as to developing consulting skills. Through field work, in cooperation with governmental and non-profit organizations, student counseling teams provide assistance to the small business community under faculty supervision. Spring. Prerequisite: Business Seniors only (or by permission of the instructor).

MGMT 450. Negotiation & Conflict Mgmt. 3 Credits.

The aim of this course is to improve students' skills in all phases of negotiation including managing intra- and inter-group relations, integrative and distributive approaches; making choices in response to ethical issues; and negotiating in a variety of contexts, including multilateral negotiations and negotiating with the assistance of a third party. In-class exercises, cases and negotiations designed to engage a variety of bargaining processes in the contexts of deal making and dispute resolution will be utilized. Prerequisite: MGMT 201, Senior or MBA status required.

MGMT 460. Special Topics in Management. 3 Credits.

A program of supervised research and readings on problems of interest to the students. Open to a limited number of students who meet the departmental requirements and have the approval of the Chair of the Department.

MGMT 461. Entrepreneurship. 3 Credits.

This course is designed for those individuals interested in creating a new business venture, acquiring an existing business, starting a social enterprise, or working in industries(e.g., banking) that serve the entrepreneur, or students who simply wish to familiarize themselves with the concepts, issues and techniques of new venture creation and entrepreneurship. Prerequisite: MGMT 201.

MGMT 462. Managing a Diverse Workforce. 3 Credits.

This course will provide a foundation for understanding diversity in the workplace and the personal and managerial implications of working in a diverse organizational environment. We will examine demographic trends in the workforce, assess cultural practices and values among diverse groups, and explore such constructs as stereotyping, prejudice, discrimination, social identity, power and privilege. Prerequisite: MGMT 201.

MGMT 463. Contemporary Topics & Issues in Human Resource Management. 3 Credits.

This course consists of supervised research and readings on special topics in human resource management. Students will learn about the challenges facing employers and employees as they strive to create productive workplaces in which high levels of personal and organizational success are achieved. Students will be exposed to current issues in the major areas of human resources, including, but not limited to, strategic HR management, the legal environment, acquisition & preparation of human resources, assessment & development, and compensation & benefits. Each topic discussed will allow students to understand different points of view. Prerequisites: MGMT 201.

MGMT 465. Research Seminar in MGMT/MKTG. 3 Credits.

Designed to introduce business students to social science research methodologies and the scientific method for understanding and analyzing business issues. Organized around lectures, class discussions and application activities, experiential learning, and individual study. Lectures will introduce experimental and field research methods, skills, and instruments, and will explore different qualitative and quantitative research approaches. Class application activities and experiential learning will give students hands-on experience with different research methods and designs. Individual study will focus on exploring business research topics and designing research projects. Prerequisite: MGMT 201, MKTG 201, BUAN 227, and instructor permission. (Three Credits).

MGMT 470. Management Independent Study. 3 Credits.

Please see academic advisor or department chair for details.

MGMT 475. Assimilating the Internship Experience in Management. 3 Credits.

This course may be used as a second internship experience and/or with senior status. (Free/business elective).

MGMT 480. Technology Strategy. 3 Credits.

This course provides an introduction to the strategic management of technology from the point of view of the practicing general manager. Strategic management deals with the manipulation of tangible and intangible resources to create and capture economic value. Throughout this course students will understand the specific mechanisms through which technological innovation affects value creation and capture in contemporary businesses. Sessions introduce theory and apply it to real-life situations faced by companies through the analysis of business cases and workshops. Specifically, the course will cover topics such as: value creation and value capture, value chain analysis, cost and differentiation advantage, direct and indirect network effects, non-market forces, and markets for technology. Prerequisite: MGMT 201. (Three Credits).

Marketing Courses

MKTG 091. Marketing elective. 3 Credits.

MKTG 201. Essentials of Marketing. 3 Credits.

This course provides the student with an understanding of modern marketing practice, philosophy, advantage, marketing mix decisions, market segmentation, product positioning and buyer behavior. Computer simulations and cases are used to demonstrate real-life applications.

MKTG 302. Innovation and Creativity. 3 Credits.

This course is taught online during the semester. It combines theory, texts, articles and exercises to explore innovation and creativity on a personal level as well as its importance within careers and business.

MKTG 303. Marketing Research. 3 Credits.

Develops knowledge and skills in designing research projects; developing experimental designs and research instruments such as interviews, questionnaires, and concept tests; implementing projects; analyzing data; and communicating research results and implications. Prerequisite: MKTG 201, BUAN 227.

MKTG 305. Direct Response Marketing. 3 Credits.

The managing of direct response advertising. The course focuses on using customer databases, testing customer response, and measuring efficiency of marketing methods that appeal for action from specified individuals. Prerequisite: MKTG 201.

MKTG 307. Consumer Behavior. 3 Credits.

The course focuses on the major theories needed to understand buyer behavior, such as evoked set, brand loyalty, learning and memory functions, motivation, attitudes and attitude change, diffusion of innovations, perception and meaning, lifestyle and personality differences, culture and social class, and family buying influences. Prerequisite: MKTG 201.

MKTG 308. Sales Management. 3 Credits.

An introduction to methods of sales management: selection, recruiting, selling strategies, training, territory management, compensation and motivation, and performance review. Prerequisite: MKTG 201.

MKTG 311. Product Management. 3 Credits.

A review of the company's product portfolio management, including the task of product positioning, product development, market development, product diversification and alternative strategies associated with the introduction, growth, maturity and decline stages of the the product life cycle. Spring.

MKTG 315. Retail Management. 3 Credits.

The study of modern retail practices, e.g. trading area analysis, economic quantity models, atmospherics, non-store retailing, target market selection, and competitive analysis. Prerequisite: MKTG 201.

MKTG 321. Contemporary Marketing Issues. 3 Credits.

Major ethical challenges facing marketers today are studied such as negative word-of-mouth, new product failure, consumerism, product liability, deceptive advertising, and other societally oriented issues.

MKTG 375. Assimilating the Internship Experience in Marketing. 3 Credits.

In consultation with the faculty advisor, students design and complete an independent project related to their Marketing internship. This project aids in assimilating the practical off-campus work experience in business, industry, government or cultural organization with the students' and/or career interests. This course is subject to the approval of the Department Chair, Dean and Internship Coordinator or the School of Business. The student is required to pre-register with the Internship Coordinator and to obtain internship placement prior to the start of the semester. (Free/business elective).

MKTG 403. Marketing Management. 3 Credits.

This capstone course integrates previous marketing courses within a problem-solving framework. Students study marketing issues, strategies, plans, and implementation in a competitive environment. Case analysis is an integral part of the learning experience. Required of senior marketing majors and open to senior marketing minors. Prerequisites: MKTG 201, MKTG 303 and MKTG 307.

MKTG 404. Advertising and Communication Management. 3 Credits.

Students learn how marketers communicate to develop brand awareness, image and distinctiveness, encourage buying, behavior and reinforce satisfaction. Promotional campaigns for actual products are created by determining budgets, setting objectives, targeting audiences, developing themes and messages, choosing media and measuring results. Prerequisite: MKTG 201.

MKTG 412. International Marketing. 3 Credits.

Selecting and entering global markets, as well as building and protecting market share are viewed in light of significant economic, cultural, and political-legal differences. Prerequisite: MKTG 201.

MKTG 413. Marketing Honors Seminar. 3 Credits.

A unique opportunity for students to do research on major marketing issues. Previous seminars have addressed the use of athletes in advertising, the acceptance of markeing activities in non-profit organizations, and consumer knowledge about the potential dangers of artificial sweeteners. Open only to selected students with the approval of the faculty mentor.

MKTG 421. Contemporary Marketing Issues. 3 Credits.

This course covers the most recent issues and trends in contemporary marketing. The topics will vary depending on emerging important developments in the market place. Previous topics covered in the course have been social media, digital marketing, branding, green marketing, fashion marketing, and sports marketing.

MKTG 440. Management & Marketing Databases and Analytics. 3 Credits.

The two major focuses in the class are Data Mining and Metrics. Database marketing has expanded with the increased availability of sources of consumer information, list creation and newer research methodologies like Clementine and Answer Tree. Data mining methodologies will be used to extract relationships from among the data variables yielding new insights into consumer behavior. Metrics would focus on how companies measure the effectiveness of their communications in the B to B and B to C environment. Focus would be on the variety of measurement tools and their efficacy in the business environment. Prerequisite: MKTG 201, MKTG 303.

MKTG 470. Marketing Independent Study. 3 Credits.

Please see academic advisor or department chair for details.

MKTG 475. Assimilating the Internship Experience in Marketing. 3 Credits.

This course may be used as a second internship experience and/or with senior status. (free/business elective).